Critically review a current marketing campaign making suggestions for future digital marketing practice.

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Critically review a current marketing campaign making suggestions for future digital marketing practice.

MKTG40443: Digital Essentials

As a minimum requirement you should include;

• An overview of the organisation and position of the current campaign in delivering marketing aims / objectives.
• Detailing of digital marketing techniques with the chosen campaign and their respective roles in customer engagement.
• Critical review of current digital marketing practice with suggestions for improvements/optimisation. Include resources / capabilities which may derive from the current campaign and be utilised in future marketing endeavours.
• Critical evaluation of three digital marketing tactics (Display, Online PR, Email) and their potential future use by the organisation.