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You are to produce an academic report that covers the following issues:
Discuss Market Selection & your final destination country. Include an Environmental Analysis of the targeted market (An examination of Macro and Micro factors) (1800 words)
Guide notes: Justify your choice of international market for your organization through a critical examination of its market environment. Use relevant marketing tools & techniques for this (justify your selection) & underpin your answer with references to relevant academic marketing literature.
You may consider aspects of culture and buyer behaviour, and how these present opportunities and threats to you In your chosen destination. You may also include a discussion of legal & ethical issues in your answer. Again, underpin your answer with references to relevant academic marketing literature.
1earrng Outcomes 1&2: ‘Critically evaluate the challenges faced by managers in the development and deployment of global marketing strategy’ and ‘Understand and apply a range of alternative models and concepts in dealing with complex global marketing planning Issues ïn order to achieve competitive advantage’.
Devise a Marketing Mix Strategy for your selected product & destination from Task 1
Guide notes: Use relevant marketing tools & techniques for this (justify your selection) & Underpin your answer with references to relevant academic marketing literature. In addition, discuss & justify which elements of the chosen marketing mix strategy should be standardized or adapted - justify your answer.
Learning Outcome 3: ‘Critically evaluate the processes and outcomes in the implementation of the global marketing planning process.
Develop a Foreign Market Entry Strategy for your selected product/service & destination by combining your key findings from Tasks 1 & 2 above & discuss how Internet and Social
Networking tools could be used to promote/support this strategy (900 words)
Guide notes: Critically discuss the market entry strategy process that is most appropriate fox your chosen products into the proposed international market. Explore whether use of Internet and social media can enhance that approach.
Leaning Outcome 4: ‘Successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to global marketing’.