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In this paper, you are required to present a report. You must cover the following parts:
Report must follow this precisely:
Summarise the whole report in terms of its purpose, data collection methods, major findings, suggestions / conclusion, limitations, and report structure. (200 Words)
2.Strategic environment analysis
External Analysis to be used is- Pestle Analysis- 1000 words
Lasserre’s book Chapter 6,Parboteeah and Cullen’s book Chapter 5 and 6. For further reading: Richard Lynch’s book Chapter 3)
3.Entry strategy- (participation strategy)
4.Amazon’s performance review- UK
5. Amazon’s progress factors
6. Future business strategy recommendation