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Critically assess the relationship marketing (RM) approach in marketing theory and practice and evaluate critically the importance

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  • Post Date 2020-03-25T12:25:07+00:00
  • Post Category Academic Papers

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Critically assess the relationship marketing (RM) approach in marketing theory and practice and evaluate critically the importance of ‘interactions’, ‘networks’ and service processes in modern marketing;

In this paper, you are required to assess the relationship marketing (RM) approach in marketing theory and practice. Also, assess the importance of interactions, networks, and service processes in modern marketing. Furthermore, you are supposed to evaluate the value of theories, concepts and models to the practices of the service sector. Finally, you are required to demonstrate critical awareness of “experiential marketing”.

Assessed intended learning outcomes

 

  1. Critically and effectively assess the value of theories, concepts and models to the practices of  the service sector and how they manage service quality;
  2. Critically assess the relationship marketing (RM) approach in marketing theory and practice and evaluate critically the importance of ‘interactions’, ‘networks’ and service processes in modern marketing;
  3. Demonstrate critical awareness of ‘experiential marketing’, and how this can be complemented through Social Media Marketing in a way with which organisations and consumers can ‘co-create value’.

 

 


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