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Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
Knowledge and Understanding
1. Through critical analysis of current and future issues in strategic marketing management, assess how marketing is managed internally and externally by organisations from different sectors and how such organisations are impacted by issues in sustainability, business ethics and corporate social responsibility;
2. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality;
3. Evaluate critically, the strategic role of branding and assess the impact branding has on consumers, organisations and society;
Critically appraise the effectiveness of Audi’s marketing mix strategy in a specific national market environment
As a guide you should:
(a) Provide a critical appraisal of the effectiveness of the marketing mix strategy that Audi employs in ONE country of your choice through the use of appropriate literature and practitioner sources (50 marks).
(b) Critically appraise how this marketing mix strategy is affected by PESTEL environmental factors in ONE specific country of your choice through the use appropriate literature and practitioner sources (50 marks)
You should draw upon relevant academic as well as practitioner sources to support your points (i,e. Broadsheet newspapers available on Nexis, reputable new agencies, documentaries via Box of Broadcasts etc).