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In this paper, you are required to present a report demonstrating digital knowledge and applying the theory to the cases and challenging it where required while making appropriate reference to the sources from contemporary academic, you are supposed to critically analyse the effectiveness of the two organisations’ digital activities, quality of argument and comparative analysis, sopt the limitations in the organisations’ strategies.
Demonstrating digital knowledge and contemporary thinking: demonstration of digital knowledge, application of theory to the cases and challenging it where appropriate and making good reference to appropriate sources from contemporary academic and professional literature.
Critical analysis of the effectiveness of the two organisations’ digital activities; quality of argument and comparative analysis; identification of limitations in the organisations’ strategies.
Use of Audit Data: Marks will be awarded for effective use of the audit analysis prepared for the mid-term assessment (you may reproduce illustrations as figures or include the audit in an appendix).
Organisation Choice: Justification for the two cases and appropriateness of choice.
Presentation, including structure, referencing, style, clarity, visuals, communication skills, etc.