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Critical analysis of business goals, strategies, Web site design and usability. Appropriate application of relevant theories and f

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  • Post Date 2018-11-10T07:20:11+00:00
  • Post Category Research Paper Queries

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Critical analysis of business goals, strategies, Web site design and usability. Appropriate application of relevant theories and frameworks.

Demonstrates a proficient understanding of the major issues and awareness of problems in relation to Web analytics, business intelligence and associated concepts, paradigm, frameworks, process, methods, tools, their applications, reflection and analysis.

You have been asked to review and propose a course of action for the large online retailer,http://www.tedbaker.com/uk, as an independent web analytics consultant.

 

Your review should include an overview of the site, stating where and what web analytics

paradigms, frameworks, techniques and tools you could use. Indicating the rationale for this and how it could be used to understand visitors` behaviour, clickstream, and how to improve the website`s success, performance and business decision making.

 

You should also include in your overview, a discussion about how http://www.tedbaker.com/uk’S business intelligence can be linked to its web analytics data, providing a case for this based on relevant theories, frameworks and/or architecture.

 

THE FOLLOWING KEY ELEMENTS MUST BE COVERED:

 

  • Executive summary and introduction
  • Analysis of http://www.tedbaker.com/uk  Web site
  • Discussion and analysis about the link between business intelligence and Web analytics forhttp://www.tedbaker.com/uk
  • Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors’ behaviour, clickstream,  improve the Web site usage and business performance, and support decision making for http://www.tedbaker.com/uk
  • Conclusions
  • References

 

Your report should be approximately 2,500 words (± 10%) in length (excluding references, illustrations such as diagrams, charts and pictures, and appendices) and should be presented in a report format including title page, executive summary, content page, main body of your report, conclusions,acknowledgements if applicable, references, and appendices.

 

MARKING GUIDE, CRITERIA & OVERALL MARK BAND

MARKING GUIDE & CRITERIA

 

OVERALL MARK BAND

 

Errors, fundamental misunderstanding or clear lack of understanding of the issues concerned with relevant Web analytics, business intelligence and associated concepts, paradigm, frameworks, methods and tools. A clear lack of analysis. Inappropriate referencing. Confused structure. Clumsy writing in English. No attempt, little or limited attempt has been made to cover the following elements: Executive summary & introduction; Analysis ofhttp://www.tedbaker.com/uk Web site; Discussion and analysis about the link between business intelligence and Web analytics for  http://www.tedbaker.com/uk; Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors’ behaviour, clickstream,  improve the Web site usage and business performance, and support decision making for http://www.tedbaker.com/uk; Conclusions;Report structure, presentation and referencing.

 

0-39

Demonstrates at least a basic, preferably detailed understanding of the major issues and at least a general awareness of problems and conflicting viewpoints in relation to Web analytics, business intelligence and associated concepts, paradigm, frameworks, methods, process, tools, their applications, reflection and analysis. Reading should go beyond basic textbooks and should show at least an emerging ability to compare and contrast the arguments in different sources of information. It should be well-structured and well-written. In addition, the maincontents of the following elements should be covered in the report, with correct referencing and basic analysis of relevant problems, data and information.

 

Executive summary & introduction

Clear and concise executive summary. Clear introduction with background; clear aims, goals, objectives, or purposes.

Analysis of  http://www.tedbaker.com/uk  Web site

Critical analysis of business goals, strategies, Web site design and usability. Appropriate application of relevant theories and frameworks. Critical argument. Independent thought. Identify the problems. Establish the needs for Web analytics and business intelligence.  

Discussion and analysis about the link between business intelligence and Web analytics for  http://www.tedbaker.com/uk  

Integration and combined use of business intelligence and Web analytics; supplementing each other; diverse sources of data and information.

Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors behaviour, clickstream,  improve the Web site usage and business performance, and support decision making forhttp://www.tedbaker.com/uk

Propose and recommend the use of Web analytics paradigm, theories, frameworks and software tools for collecting, measuring, analyzing and reporting relevant Internet data. Clear evidence of how your ideas and critical thinking contribute to the topic, built upon appropriate research, extensive reading, synthesis of literature and reflection. Indication of originality in sound recommendations or suggestions. Good practical implications. Thorough flow and cohesion of argument.

Conclusions

Conclusions are relevant and well formulated. Refer to the background, aims or purposes. Make coherent links with your analysis and suggestions. Summing up. Inference. Critical thinking. Further work.

Report structure, presentation and referencing

Well-organised and structured report; logical follow; use of English and illustrations; The use of scientific literature and Web resources; references are cited and listed correctly; sources of information are acknowledged properly; appendices are used appropriately.

 

40-49

Demonstrates a proficient understanding of the major issues and awareness of problems in relation to Web analytics, business intelligence and associated concepts, paradigm, frameworks, process, methods, tools, their applications, reflection and analysis. Clear evidence of conducting good experiments using Facebook with acceptable number of likes. It should demonstrate at least an emerging ability to evaluate and criticise sources of information. The quality of argument should demonstrate a degree of sophistication and elegance. In addition, most contents of the following elements should be covered in the report, with correct referencing, and agood degree of competence on analysis of relevant problems, data and information.

 

Executive summary & introduction

Clear and concise executive summary. Clear introduction with background; clear aims, goals, objectives, or purposes.

Analysis of  http://www.tedbaker.com/uk   Web site

Critical analysis of business goals, strategies, Web site design and usability. Appropriate application of relevant theories and frameworks. Critical argument. Independent thought. Identify the problems. Establish the needs for Web analytics and business intelligence.  

Discussion and analysis about the link between business intelligence and Web analytics for  http://www.tedbaker.com/uk  

Integration and combined use of business intelligence and Web analytics; supplementing each other; diverse sources of data and information.

Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors behaviour, clickstream,  improve the Web site usage and business performance, and support decision making forhttp://www.tedbaker.com/uk

Propose and recommend the use of Web analytics paradigm, theories, frameworks and software tools for collecting, measuring, analyzing and reporting relevant Internet data. Clear evidence of how your ideas and critical thinking contribute to the topic, built upon appropriate research, extensive reading, synthesis of literature and reflection. Indication of originality in sound recommendations or suggestions. Good practical implications. Thorough flow and cohesion of argument.

Conclusions

Conclusions are relevant and well formulated. Refer to the background, aims or purposes. Make coherent links with your analysis and suggestions. Summing up. Inference. Critical thinking. Further work.

Report structure, presentation and referencing

Well-organised and structured report; logical follow; use of English and illustrations; The use of scientific literature and Web resources; references are cited and listed correctly; sources of information are acknowledged properly; appendices are used appropriately.

 

50-59

Demonstrates a clear ability to evaluate and criticise wide sources of information and at least an emerging ability to apply original insight and thought to the issues in relation to Web analytics, business intelligence and associated concepts, paradigm, frameworks, methods, process, tools, their applications, reflection and analysis. Clear evidence of conducting carefully planned and complete experiments using Facebook with good number of likes. There should be at least a limited understanding of theoretical issues. In addition, most the contents of the following elements should be covered in the report, with correct referencing and good or preferably in-depthanalysis of relevant problems, data and information

 

Executive summary & introduction

Clear and concise executive summary. Clear introduction with background; clear aims, goals, objectives, or purposes.

Analysis of http://www.tedbaker.com/uk  Web site

Critical analysis of business goals, strategies, Web site design and usability. Appropriate application of relevant theories and frameworks. Critical argument. Independent thought. Identify the problems. Establish the needs for Web analytics and business intelligence.  

Discussion and analysis about the link between business intelligence and Web analytics for http://www.tedbaker.com/uk  

Integration and combined use of business intelligence and Web analytics; supplementing each other; diverse sources of data and information.

Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors behaviour, clickstream,  improve the Web site usage and business performance, and support decision making forhttp://www.tedbaker.com/uk

Propose and recommend the use of Web analytics paradigm, theories, frameworks and software tools for collecting, measuring, analyzing and reporting relevant Internet data. Clear evidence of how your ideas and critical thinking contribute to the topic, built upon appropriate research, extensive reading, synthesis of literature and reflection. Indication of originality in sound recommendations or suggestions. Good practical implications. Thorough flow and cohesion of argument.

Conclusions

Conclusions are relevant and well formulated. Refer to the background, aims or purposes. Make coherent links with your analysis and suggestions. Summing up. Inference. Critical thinking. Further work.

Report structure, presentation and referencing

Well-organised and structured report; logical follow; use of English and illustrations; The use of scientific literature and Web resources; references are cited and listed correctly; sources of information are acknowledged properly; appendices are used appropriately.

 

60-69

Demonstrates a clear ability to apply original insight and critical thought to the issues in relation to Web analytics, business intelligence and associated concepts, paradigm, frameworks, methods, process, tools, their applications, reflection and analysis. Demonstrates a clear understanding of the problems and limitations of the methods or approaches used. It should demonstrate a degree of sophistication in the way in which theory and practice are integrated. Cite and use extensive range of research sources properly. Demonstrate complete competence and with a degree of sophistication on analysis of relevant problems, data and information.

 

For very high marks, it should be theoretically informed, with a high degree of originality and an effective integration of data, information and knowledge, on the topics of Web analytics, business intelligence and relevant applications in business or management.

 

For highest marks or grades to be awarded, it should be capable of adaptation with a limited amount of effort either for publication (though not necessarily in a peer-reviewed journal) or for effective professional use.

 

In addition, most or all the contents of the following elements should be covered in the report, with correct referencing, good independent thought, original insight, and in-depth analysis of the problems, data and information.

 

Executive summary & introduction

Clear and concise executive summary. Clear introduction with background; clear aims, goals, objectives, or purposes.

Analysis of  http://www.tedbaker.com/uk  Web site

Critical analysis of business goals, strategies, Web site design and usability. Appropriate application of relevant theories, paradigm and frameworks. Critical argument. Independent thought. Identify the problems. Establish the needs for Web analytics and business intelligence.  

Discussion and analysis about the link between business intelligence and Web analytics for  http://www.tedbaker.com/uk  

Integration and combined use of business intelligence and Web analytics; supplementing each other; diverse sources of data and information.

Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors behaviour, clickstream,  improve the Web site usage and business performance, and support decision making forhttp://www.tedbaker.com/uk

Propose and recommend the use of Web analytics paradigm, theories, frameworks and software tools for collecting, measuring, analyzing and reporting relevant Internet data. Clear evidence of how your ideas and critical thinking contribute to the topic, built upon appropriate research, extensive reading, synthesis of literature and reflection. Indication of originality in sound recommendations or suggestions. Good practical implications. Thorough flow and cohesion of argument.

Conclusions

Conclusions are relevant and well formulated. Refer to the background, aims or purposes. Make coherent links with your analysis and suggestions. Summing up. Inference. Critical thinking. Further work.

Report structure, presentation and referencing

Well-organised and structured report; logical follow; use of English and illustrations; The use of scientific literature and Web resources; references are cited and listed correctly; sources of information are acknowledged properly; appendices are used appropriately.

 

70-100

 


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