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Course Fda Beauty and Spa management

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  • Post Date 2018-11-09T13:01:26+00:00
  • Post Category Research Paper Queries

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Course Fda Beauty and Spa management

Course Fda Beauty and Spa management

Module: Consumer awareness and marketing

 

 

Reading list

  • Essential of marketing
  • Essential of marketing 3rd
  • Effects of Web experience on consumer choice: a multi-cultural approach
  • Customer service delivery: Research and best practices.
  • Branding your business
  • Impulse purchases of new products: Journal of product and brand management
  • Customer service: a practical approach
  • How to deliver excellent customer service
  • Principles and practice of marketing
  • Exploring corporate strategy. Text and cases.
  • Principles of marketing
  • Introduction of marketing: Theory and practice
  • The Nordstrom way to customer service excellent: a handbook for implementing great service in your organization.
  • Ultimate salon management: book 1 getting established.

www.institueofcustomerservice.com

 

 

 

Activity: Report

 

Compare and contrast the customer service strategies of two businesses within the salon/spa industry in a 2000 word report. Make a suggestion for future improvements to the service provided. Discuss the importance of promoting a customer focused approach in the fiercely competitive and ever expanding beauty therapy industry. Use examples to support/justify your answer

 

  • Introduction: Consumer awareness and marketing and strategies (Harvard reference)
    • Body: (over 10 Reference) Internal Marketing/Evaluate value for time strategy/ Strategy Technology.
    • Conclusion:

 

Village Urban hotel

There is 28 hotel in the UK each of them has a Spa.

Stabilised since 1995. Village urban club is mainly localised outskirts of the large town and cities.

Based in Newcastle upon tyne.

In each hotel has a bar (called as the Public house) a restaurant, a Starbucks, a very equipped gym also swimming pool.

Meeting and conference rooms know as meet Me Business Hub.

  • Location: The Silverlink North, Newcastle upon Tyne NE27 0BY.
  • Which are 15 minutes by car or 32 minutes by bus, way from the Newcastle city centre
  • Village spa opening time: Monday to Friday 9am-8pm

Saturday and Sunday

9am- 6pm.

  • At Newcastle village their offer treatments using ESPA, Jessica & St. Tropez.
  • 8 treatment rooms are available together with the nails bar room.
  • The web page of the Spa provides the ability to book the treatment online. Also, the client can purchase products online.
  • Village hotel also promotes good promotions at groupon website.
  • Village hotels Facebook
  • @Village_hotels/ twitter
  • Villagehotels/ Instagram
  • The therapists that work in village hotel are all qualified in the beauty industry. But some of the therapists are not trained by the Espa brand. Each brand has a unique, way to deliver the treatment. Also, another thing that they asked me to do a certain treatment that I wasn’t trained to do it, for example, Indian Head massage, prenatal massage, treatments that I never received trained or even qualified to do it. I was very disappointed because I knew that the clients were not getting what they’re paid for.

 

Area to improve

{Internal Marketing}

 

  • There is free car park space.

 

VILLAGE SPA TREATMENTS

PRICE LIST SPA DAY PACKAGES

All Spa Day Packages are £70 per person and include 50mins of treatments, full use of facilities, robe and towel, and a light lunch in The Public House.

RESTORE

25 min ESPA facial
25 min ESPA back massage

REVITALISE

25min ESPA body polish

25 min ESPA back massage

RELAX

25 min holistic scalp massage 25 min ESPA back massage

ESPA FACIALS

Personalised facial 25 minutes for £35 or 55 for £48

ESPA advanced skin radiance facial 85 minutes for £73

Lift & firm eye treatment 25 minutes for £32

Lift & Firm Eye Treatment added onto another facial – £15

ESPA MASSAGE TREATMENTS

 

Holistic back, face & scalp massage: £70 for 85 minutes

Aromatherapy full body massage: £56 for 55 minutes

Deep muscle massage: £58 for 55 minutes

Back, neck & shoulder massage: £32 for 25 minutes

Shoulder, neck & scalp massage: £32 for 25 minutes

Pregnancy massage: £57 for 55 minutes

Can be performed following the first trimester of pregnancy.

Add on Hot Stones to any massage to enhance the treatment from £10. Ask your Spa Receptionist for more information at time of booking.

GIFT VOUCHERS

An ideal gift for someone special. Please contact the spa reception for details

FOR OVERNIGHT SPA BREAKS PLEASE CALL 01925 873 283

ESPA BODY TREATMENTS

Luxury salt & oil scrub: £25 for 25 minutes

Lift & firm hip and thigh treatment: £53 for 55 minutes

Invigorating foot treatment: £32 for 25 minutes

JESSICA HANDS & FEET

File and polish: £16 for 25 minutes

 Manicure: £23 for 45 minutes

Deluxe manicure: £32 for 55 minutes

 Pedicure: £26 for 45 minutes

Deluxe pedicure: £32 for 55 minutes

GELeration Nails: £26 for 45 minutes

GELeration soak off: £14 for 25 minutes

GELeration soak off and reapply: £32 for 70 minutes

WAXING

Face £9 for 15 minutes or  £12 for 25 minutes

Bikini £14/ 15mins  £18 / 25mins. £29/ 45mins.

Leg £18/ 25mins. or  £26/ 24mins.

Body £14/15mins, £18/25mins, £26/45mins,  £29/55min.

ST TROPEZ SPRAY TAN

Available in classic, dark or express: £21 for 20 minutes.

EYES

Tinting £14 /15mins, £18/ 25mins

Shaping £12/15mins,  £17/ 25mins

HD Brows £25/55mins

HD Brows Express £20/ 40mins

A patch test must be performed 24hrs prior to tinting and 48hrs prior to HD Brows if you have not had the treatment in the last 6months.

ESPA FOR MEN

Cleansing face & scalp massage: £48/ 55mins.

Hero back, face & scalp treatment:£70/ 85mins.

Deep muscle massage: £58/ 55mins.

Back, neck and shoulder massage £32/ 25mins.

Add on Hot Stones to any massage to enhance the treatment from £15 extra. Ask your Spa Receptionist for more information at time of booking.

MENS HANDS & FEET (25minutes)

File & buff: £16

File & scrub: £21

MENS WAXING

Chest Wax: £24/ 25mins

1/2 Back wax: £19/20mins

 Full back wax: £24/45mins

 

 

 

 

 

The Retreat

The Retreat is located at the Lifestyle Academy.

Location: Newcastle college, Rye Hill Campus, Scotswood Road, NE4 7SA.

Just 5 minutes away from Newcastle city centre by car or 20 minutes walking, very well located.

  • The Retreat is part a college environment, were trained students and qualified to deliver the treatment. Over 40 different facial or body treatments are offered such Holistic therapy beauty and Hairdresser.
  • There 14 treatments room available apart from the nails bar area.
  • Product range that currently using: Elemis, Jessica, Dermalogica, Environ which is clinical, Spa find, Matrix
  • The therapists at the Retreat are not allowed to treat any client if there are not qualified or trained by the brand. Basically the Retreat offer treatment with very good prices, they know what there are doing. The Retreat is the first step into beauty industry and I can say that I feel a bit nervous while with client carrying out the consultation, which is normal, in addition, I can confirm that the therapists are fully capable of delivering an unforgettable treatment.
  • The Chefs Academy is the restaurant located on the 3rd floor. Where you can have a nice coffee/Lunch or Dinner while waiting for your appointment.

Opening times for Beauty treatments

Monday: Closed

Tuesday: 1.30 – 7pm (Advanced Treatment session)

Wednesday: 2.30 – 8pm

Thursday: 2.30 – 8pm

Friday: 11.30 – 5pm (Advanced Treatment session)

Saturday: Closed

Sunday: Closed

Future improvements should be carried out at this point as.

{Evaluate value for time strategy}

     

  • The retreat has a web page in the Newcastle Website. Where you can see treatment available and open time, also way of contact
  • To book an appointment you can call 01912004602.
  • Or email: theretreat@ncl-coll.ac.uk
  • www.ncl-coll.ac.uk/lifestyle website
  • Retreat_Lifestyle twitter

    Field to improve as the website doesn’t give the ability to book online either purchase products.

{Strategy Technology}

  • Their offer car park but its very had to find space. That is one of the reasons, that their advice to the client arrive earlier to find space or park the car in another area that is 5 minutes away called Metro Arena car park (free of charge)

 

 

Days need to be confirmed always as therapist work only in certain days.

 

Hairdressing  (Level 3 treatments)

Blow dry

Cut & Blow dry (On top of colour price)

Conditioning treatments (On top of blow dry price)

Hair ups


Setting


Half Head Highlights

Full Head Highlights

Re-growth


Full Head Colour

Colour In-between Foils (Additional)


Advanced Colour Techniques Colour Correction

(Estimated price on consultation)

Dip Dye Ends


Dip Dye Colour on top and end

Beauty treatments

  • Facials
    Dermalogica prescription facial £14.50

Revitalising treatment with a deep cleanse and customised exfoliation. Includes face, neck and shoulder massage, masque and moisturise. Hydrates and restores natural balance

Caci Ultimate £40.00

(Limited availability, appointments only available at certain times)
First system to combine Micro current, microdermabrasion, light therapy and hydratone. Instant face firming, needling free alternative to collagen.

Courses of six treatments £150.00

Caci Ultra £40.00

(Limited availability, appointments only available at certain times)
An advanced non surgical treatment system. Combines crystal free microdermabrasion, high frequency stimulation and LED photo therapy. The system’s multi functional capabilities enables the most comprehensive range of non surgical treatment options, appealing to both male and female clients.

Courses of six treatments £150.00

Microdermabrasion £23.50

(Limited availability)

Course of six treatments £117.50

Deep exfoliation treatment yielding very good results in correcting fine lines, preventing ageing skin, treating post acne scars, sun damage, pigmentation, scarring and stretch marks.

When booking courses we ask that all appointments if possible to be booked on that day. This is to avoid disappointment due to course treatments being very popular. Payment of the full course will need to be paid on first treatment.

Nails treatments

Manicure £10.50

Hand massage, cuticle tidy, nail file and buff and your choice of colour polish

Pedicure £10.50

Foot massage, exfoliation, foot bath, nail file and buff and your choice of colour polish

Gel nail extensions  £15.00

(Coming soon - Limited availability)

Gel nail extensions with French polish     £15.95
(Coming soon - Limited availability)

Infills (every 2-3 weeks)   £9.00
(Coming soon - Limited availability)

Eye treatments

Eyebrow trim/tweeze

Eyebrow wax

Eyebrow tint

Eyebrow tint and trim/tweeze

Eyelash tint


Eyebrow and eyelash tint

Party lashes (full set)

 

Waxing treatments

Full leg wax

Half leg wax

Bikini wax

Underarm wax

Eyebrow wax

Lip wax

Chin wax

Lip and chin wax

Lip, chin and eyebrow wax

 

Spray Tan

St Tropez manual tan

 

Massages

Full body massage £15.00

Manual manipulation of the soft tissue of the body. It will help to relieve aches and pains, balance the body and assists with posture

Back massage £9.50

Hot Stone Therapy £20.00

Aromatherapy

(Coming soon – Limited availability)

Full body £20.00


Part body £14.50
(Back, face, scalp)
Relaxing massage using essential oils derived from plants to achieve therapeutic benefits

Reflexology £12.50

Massage
Chocolate Massage £15.00

(Coming soon - Limited availability)

The unique mixture of chocolate and oils, revitalise the skin and replaces lost nutrients

Bamboo Massage £20.00

A new concept in deep tissue relaxation massage, helps tension melt away from the warmth of the bamboo, boosts circulation & lymphatic drainage

Poultice Massage –

Salt Poultice
(full body treatment) £28.00

(Price includes a poultice for home care) (Mud Poultice

(45 min treatment) £20.00

 

 

Treatments for men
Dermalogica Facial £14.50 Cleanse, scrub, massage, hydrate and moisturise Full body massage £15.00

Manual manipulation of the soft tissue of the body. It will help to relieve aches and pains, balance the body and assists with posture

Mini nail care treatment £5.00

Hand massage, cuticle tidy, nail file and buff

Eyebrow tweeze £4.00

Packages

In addition to these packages we also have a variety of different special offers each term. Please ring to check availability.

Relax and Restore £25.00

Dermalogica prescription facial and full body massage

Pamper and Indulge £35.00

Dermalogica prescription facial, full body massage, manicure and pedicure

Holiday Prep £25.00

Full leg wax, bikini wax, eyelash and eyebrow tint*/tweeze

Catch Up With Friends £25.00

Manicure, Dermalogica prescription facial and a two course lunch in our Chefs’ Academy
(Only available Wednesdays &Thursdays Not available end of November and all of December)

Evening Pamper Package £25.00

Back massage, Dermalogica prescription facial and a two course evening meal in our Chefs’ Academy (Only available Wednesdays & Thursdays subject to event on in restaurant. Not available end of November and all of December)

Men’s Pamper £30.00

Full body massage, Dermalogica prescription facial, nail grooming and eyebrow tweeze
*patch test required 24 hours prior to treatment

Spa treatments

Coming Soon

Spa Find Back Facial £13.50

A nourishing and detoxifying treatment which improves circulation, leaving skin feeling smooth and relaxed. Includes mud wrap and 15 minute massage

Luxury foot wrap £10.50

Coming Soon

Exfoliation, massage and black mud wrap

Full body mud wrap

Coming Soon

(Ask about availability)

Algae body wrap

Coming Soon

(Ask about availability)

Algi/Mud Treatment

Coming Soon

£19.50

£15.95

£20.00

A pure energising and enhancing black mud applied to the back – thoroughly cleanses and assists with circulation.
Algi mud wrap applied to back of thighs – shapes and tones, improves cellulite and nourishes the skin

Body brushing £8.50

Coming Soon

Salt brushing £11.50

Coming Soon

Clinic treatments

Environ /Jane Iredale/ Agera

Skinlogic skin scanner £10.00

(Advanced skin analysis)
Have your skin scanned and observed by one of our students. Ultra violet imaging shows pigmentation, scarring, and dry/oily areas, which students will then recommend the best course of treatment for. The £10 will be reimbursed should you book a further treatment

Caci Ultimate £40.00

(Limited availability, appointments only available at certain times)
First system to combine Micro current, microdermabrasion, light therapy and hydratone. Instant face firming, needling free alternative to collagen.
Course of six treatments £150.00

Caci Ultra £40.00

(Limited availability, appointments only available at certain times)

An advanced non surgical treatment system. Combines crystal free microdermabrasion, high frequency stimulation and LED photo therapy. The system’s multi functional capabilities enables the most comprehensive range of non surgical treatment options appealing to both male and female clients

Course of six treatments

Medical Microdermabrasion

(Limited availability)

Deep exfoliation treatment

Medical Microdermabrasion and chemical peel

(Limited availability)

Chemical Peel

£150.00 £23.50

£56.00

£34.00

Resurfaces the skin, reduces fine lines and wrinkles, removes pigmentation and scarring resulting in softer, smoother skin with a more even complexion

Environ Facial £34.00

Outstanding results for all skin types, all ages. Environ products support long term health of skin. They contain powerful antioxidants and active vitamins to address lines, sun damage, problem skin, pigmentation and dryness.

Dermaroller £180 (for 6 sessions)

(Limited availability)

Small needle punctures induce a wound response from the skin, promoting collagen and helping with acne scarring and other skin damage

Variable pulse light laser

For hair removal or skin rejuvenation (including pigment removal). Price on application, consultation required before treatments (cost of £10.00 – refundable should you book further treatments

3D Lipo

A powerful three dimensional alternative to liposuction.

Fat removal, cellulite and skin tightening without the need to exercise.

Treatment 1 – Cavitation

Uses ultra sound waves to break down fat cells

Single Session (40 minutes) £80.00 Course of 8 (8 for the price of 6) £480.00

Treatment 2 – Cyyolipolysis

Fat cells are treated with technology by freezing the targeted area – effective on stubborn pockets of fat.

Single Session (60 minutes)

Consultation must be booked first (30 minutes) (Redeemable when booking treatment/course)

Elemis

£150.00 £10.00

Everyday skincare prescribed for you

  • ·  Nourish skin
  • ·  Balance completion
  • ·  Boosts hydration plus deep tissue back massage

Elemis facial and Back Massage £34.00

 

 

 

 

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Price: £ 129

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