ENGD5103 Assignment 1

Title: Consumer Demand            (Total Marks 20)

Questions:

Part 1

A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe. Consider the issues that this briefing should contain

                                                                                                                        14 Marks

Part 2

Draw what you consider may be the demand curve for this new Ford model in, say, the United Kingdom. Illustrate the effect of

(a)    A fall in the sterling euro exchange rate,

(b)   An increase in the price of Honda cars made in the UK

 6 Marks

For Part 1

Individuals are required to prepare a set of relevant graphs and discuss the issues the marketing manager will be  need to present  in his briefing for the new model.

For Part 2

Individuals are required to prepare a demand curve showing clearly the effects of (a) and (b).

Report: Maximum number of pages 10

One individual assignment report needs to be submitted by 2 pm 15^th November 2016. Individual should hand the report to the Faculty of Technology Advice Centre in Gateway House 0.4a. The report should be addressed to your tutor Prof U Singh. The individual should keep a copy of the report and a copy of the receipt as proof of submission.

Marks will be deducted for late submission.