We're Open
+44 7340 9595 39
+44 20 3239 6980

Consumer Behaviour Case Study

Information



  • Post Date 2018-11-03T13:24:42+00:00
  • Post Category Case Study

No Plagiarism Guarantee - 100% Custom Written

Order Details

Consumer Behaviour Case Study

Trends in gym usage in the UK

Questions:

 

1)   Discuss the process on how ‘working out in gyms’ becomes a popular culture. [15] How has the emergence of this new popular culture impacted public’s views on health and gym use (discuss this from the perspectives of gender and age as sub-cultures)? [10]

 

2)   Discuss the role of family and friends [10] and public, media and celebrity [15] reference groups in the socialisation of trends in gym usage.

 

3)   Discuss how self-concept plays role into the consumption of gym usage [15], and what values are likely to be relevant in understanding the consumer attitudes and behaviour of the gym goers in this case study [10]? 

 

4)   Using the concept of motivation (with reference to needs and wants), explore the motivations of those using gyms and gym products [15]. What information search strategies do they go through when choosing and making a decision to join a gym? [10]


Price: £ 99

100% Plagiarism Free & Custom Written, Tailored to your instructions