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Business and Marketing Name:Course CodeInstructor:Date of SubmissionIntroduction The ultimate goal of every business is to make profits. In order to achieve this goal, there are various guidelines that must be put in place. A code of ethics is a legal guideline which governs the operations of organizations. Codes of ethics vary from one organization to another. Starbucks and MacDonald’s both fall in the category of hospitality. Yet, being different entities, they have varying codes of ethics. This discussion takes a brief look at the code of ethics that govern Starbucks and MacDonald’s.Starbucks Starbucks is a company whose specialty is coffee and has its basis in America. The company has since expanded to become chain-house of coffee.