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Battling the Bulge: Menu board calorie legislation and its potential impact on meal repurchase intentions

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  • Post Date 2018-11-07T11:59:33+00:00
  • Post Category New Samples

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Battling the Bulge: Menu board calorie legislation and its potential impact on meal repurchase intentions

Battling the Bulge: Menu board calorie legislation and its potential impact on meal repurchase intentions

INSTRUCTIONS:
this is for my hospitality marketing class.. i have to do a two page double space paper about what i think about this article. im not a native english speaker so don`t be to complex on your writting. i need this before 12am tomorow pleasee!!!
CONTENT:
Battling the bulge: menu board calories legislation and its potential impact on meal repurchase intentionsStudent:Professor:Course name:Date:Battling the bulge: menu board calories legislation and its potential impact on meal repurchase intentions The authors of the article aimed at analyzing whether or not disclosures of nutrient information are essential for an average consumer to identify a meal`s calorific content. They also aimed to address customer motivation to focus on nutrition labels, and finally to assess if such labeling measures could have an influence on the customers` subsequent behaviors. The findings of their research revealed grave issues that can only be effectively addressed through nutritional disclosures. The results showed that as fat, sodium and calorie levels of meals increases, the consumers` level of underestimation of nutrients and calories increases (Bates et al., 106). This clearly indicates that in general, customers require the help of nutrition labeling in order to identify the calorie as well as nutritional content of menu items. Moreover, the study revealed that there exists an effect of perceived menu healthfulness on repurchase intentions, and that this effect is strengthened through the disclosure of nutrition information (Bates et al., 106). From the research, it is can be ascertained that people generally do not have enough nutrition knowledge when it comes to food items that are consumed outside their home. Moreover, when consumers are aware of the nutritional profile of the meals, their purchasing and repurchasing intentions become impacted by the healthfulness of those foods/meal (Bates et al., 107). Therefore, it is imperative that restaurants should observe nutrition and calories labeling on their meal items because this would influence healthier consumer decisions. Restaurant managers should also consider the addition of more healthful items to their existing meals, for instance vegetables and salads that have lower calorie d...

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