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This paper revolves around Marketing Management, you are supposed to present a report assuming that you work at a regional state university whose traditional target market, high school students within your region is shrinking. You are asked to cover the following aspects:
Marketing Management Assignment -
Assume you work at a regional state university (this a hypothetical university on United Arab Emirates ) whose traditional target market, high school students within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.