In this paper, you are required to assume that you are working as management consultant and you are supposed to present a report for the Chairman of Anniben plc. You are asked to discuss the pros and cons of the arguments presented by the Finance and Sales Directors and present a review as to who you think is right.
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The Coursework Task (4000 words)
There is one requirement in this section. The response to the requirement should be submitted in no more than 4,000 words. Penalties apply for exceeding the word count. No formal penalties apply for using fewer than 4,000 words but in so doing you may be penalizing yourself as it is likely to be challenging to respond to the requirement in less than 4,000 words.
Anniben plc is a large manufacturing company based in the UK. It has recent set an objective to increase its sales, and thus its profits, by expanding its sales internationally
– it has not set any particular market for this expansion but wants to diversify its sales to as many countries as possible.
The Sales Director of Anniben plc thinks that a key to this planned expansion is investment is Corporate Social Responsibility (CSR) to show that it is different from other similar manufacturing companies in their sector and that this will be a major advantage to them when selling outside their home market. The Finance Director on the other hand believes that focus on reporting solid and accurate financial reporting of data will assist them to stand out from the others and this will encourage trust in the company and consequently this will boost sales.
The Chairman of the company can see the virtues of the arguments presented by both the Finance and Sales Directors.
Assume you are an independent management consultant. You have been asked to prepare a report for the Chairman of Anniben plc discussing the advantages and limitations of the arguments presented by both the Finance and Sales Directors. In the report you have been asked to come up with a view as to who you think is correct and which one is most likely to increase sales and thus profits.