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You are a self-employed marketing consultant with an opportunity to tender for a contract with Bradley and Co.http://www.bradleyscoffee.co.uk/bradleys-at-peppers.html
The organisation are re-evaluating their current communications and are looking for a partner to work with them on improving the overall success of the business. The organisation is committed to finding the best partner possible and will consider a long-term contract, if the initial report/plan is appealing.
You are required to produce a report outlining the importance and impact of integrated communications in relation to the chosen organisation. You are also required to propose an integrated marketing communications plan to support theobjectives of the business (for example: increase turnover; increase customer retention; increase average spend, etc)
The report needs to consider the following:
Students should consider a range of communication methods and media to reflect the communication preferences of identified stakeholder audiences.Specific reference should be made to how the internal and external elements are co-ordinated. Implementation can be shown using a Gantt chart or similar (not included in word count).The student must also use relevant theories, tools and models, to demonstrate understanding of clear principles.
It is good practice to acknowledge these using the Harvard referencing.