Research design and method (around 800 – 1200 words):
Remember when proposing this design that you may actually be required to undertake this research in a subsequent course. While a full answer to your research objectives may require multistage research that may not be achievable in terms of time or resources if you are actually doing the project in a study period and you may only be able to undertake the first stage(s) or the total design that may be based solely on desk research or desk research with a small primary data study. So key issues to be addressed in this section include:
· Justification of selected research design (ie exploratory, descriptive, causal or some combination – why is this design appropriate and why are other designs not appropriate)
· Description and justification of appropriate methods
o If your study is a desk study consider what sources of data you need for each objective, where you will source the data from, how valid and reliable are the data, and what analytical techniques or theoretical models will you will apply to the data to address your objectives
o If your study requires primary data consider what method(s) you will use eg interviews, focus groups, surveys etc; what sampling approach will you use? What will your sample size be, how will you actually select respondents?
o If your study combines desk research with primary data you will need to address all the points above.