Find 2 print ads from magazines, each depicting a different category of situation (purchase, usage, or disposition). 



Type your name and section on a separate sheet of paper with the following information and clip the ads to this paper.



For each ad, identify (use bullet points):

•The dimension(s) of the situation depicted in the ad (physical surroundings, social surroundings, temporal perspective/time, task definition/gift, antecedent state) and whether/how the situation affects the consumer depicted.

•Type of ad appeal (fear, humor, emotional, value-expressive, utilitarian)

•The route to persuasion (ELM Model) and why you think so

•The attitude component(s) (cognitive, affective, behavioral; can be more than one) targeted by the ads and which attitude change strategies (e.g., change beliefs, classical or operant conditioning) are being use