andGraphs(i.e.visualisations),i.e.PartA.Second,youwillusethecriteriayouhavejustdevelopedtoevaluate the suitability of the Charts, Tables and Graphs (i.e. visualisations) utilised in a publically available report of yourchoice(subjecttotheconditionslistedlaterinthisdocument)i.e.PartB.
Requirements
PartA:DevelopEvaluationCriteria
Yourevaluationcriterianeedtobeobjective,inthattheystipulatetherulesyouwoulduseinestablishing whether a Chart, Table or Graph utilised in your selected Report, is appropriate for the data being presented.Youneedtomakesurethateachofyourcriterioniswritteninsuchamannerthatareasonable person can readily understand, or appreciate, the message being conveyed. You are expected to address approximately20criteria.
You should also group your criteria by visualisation type. For example, you might choose “Common”, “Chart”, “Table” and “Graph”, or some other suitable grouping. You are not restricted to these specific headings.It’salsoimportantthatyounumbereachseparatecriterionasyouwillneedtorefertoitsspecific numberwhenundertakingTask2.
Anexampleofanappropriatecriterion:
Line Charts should be used when analysing trends over time. To be effective, the time series should be placedonthex‐axiswiththemeasureonthey‐axis.
Anexampleofanunacceptablecriterion:
LineChartsshouldhavenicecolours.
Thisexamplefailsontwocounts:ithasaninadequatedescription(orexplanation);and,itissubjective (i.e.theauthorsopinion),whereasitshouldbeobjective.
PartB:ReportEvaluation
Select 12 to 15 diverse Charts, Tables or Graphs from your chosen Report (but not including any “Infographics”)andevaluatethesevisualisationsusingyourcriteriondevelopedinPartA.Itwouldnotbe unusual for an individual visualisation from your report to refer to multiple criteria. Further, any given visualisationyouselectmayconformtosomeofyourcriterionbutbeincontraventionofothers,andthis wouldneedtobereported.
ItisexpectedthateachofyourcriterionwouldbeusedatleastoncewhenevaluatingyourchosenCharts, TablesorGraphs.
Note: When evaluating the report, include an image of the Charts, Tables and Graphs you have selected andmakesuretoassociatethembacktoaspecificcriterionbyusingthecriterionnumber.
Guidelines
1. Thefollowingwordcountsshouldbeusedasaguideforthisassessment.
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Criteria:
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Qty20with20to30wordsineach(i.e.400to600words)
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Evaluation: Qty12with100to120wordsineach(i.e.1200to
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1440words),or
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Qty15with100to120wordsineach(i.e.1500to
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1800words)
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Therefore, using the above guidelines, your assignment should be no less than 1600 words and no more than2400words(i.e.2000wordsplusorminus20%)
2.For this assignment, we are only interested in the Charts, Tables and Graphs contained in your selected publishedreportbutdonotincludeanyitemscommonlyknownas“Infographics”.
ANALYSING THE VISUAL PRESENTATION OF AN ORGANISATION ANNUAL REPORT