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Amazon`s Mission Statement: Positioning Statement and Motto

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  • Post Date 2018-11-05T12:03:44+00:00
  • Post Category Essays

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Amazon`s Mission Statement: Positioning Statement and Motto

Amazon`s Mission Statement: Positioning Statement and Motto

INSTRUCTIONS:

assignment 1-Please see attached for Assignment template and rubric
Positioning Statement and Motto
Due Week 4 and worth 175 points
In this assignment, you will create a Positioning Statement and Motto for the following brand: Amazon.com.
Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Click here to download the required template.
Submit the completed template via the Assignment 1 submission link.
*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).
Amazon
Amazon`s Mission Statement
Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company`s 18-year history. It can be concluded that the success of Amazon.com as the top Internet retailing company in the world is due at least in part to their unwavering commitment to this mission and the daily execution of it. The mission and vision of Amazon.com is...
"Our vision is to be earth`s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."
Amazon`s 2001 Positioning Statement (when it almost exclusively sold books)
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

CONTENT:

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Professor`s Name: Course Title: Date: Company/Brand Selected (Alfa Romeo, Amazon, or Google): 1. Target Customers/Users Who are the target customers for the company/brand? The company targets customers that are looking for a one-stop-shop, where they can get all the convenience that they can get from their busy schedules. As such, these will be mostly clients that are working and want to make purchases on the go without the hustle of going to the store in their area. The customers may also be engaged in other activities such as studies, that they do not have the time to go through the local stores looking for what they want (Jallifier, 2013). These are also customers that are looking for the best prices, but still

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