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In producing the business plan report you should:
a) Identify, explore and evaluate alternative strategies for developing the business.
b) In undertaking a) above, research the relevant ‘real world’ industry, market and business environment the company is situated in.
You should use a combination of relevant real world primary and/or secondary research to provide the basis upon which your strategic choices are made.
c) Arising out of a) and b) above,set out a compelling five year business plan report designed to enhance shareholder value. You may use your own definition of shareholder value but must explain and justify it. The plan may identify a range of strategies for consideration but should ultimately put forward your recommendation with evidenced justification.
d) Identify specific KPIs to assist in measuring to what degree shareholder value is being enhanced.
e) Review your proposed plan, and identify and assess the key risks within it.
It should include graphs, tables and figures within the main body of the report where appropriate. You may also wish to include extracts of your spreadsheet planning model results within your business plan report to strengthen your justifications and evidence.
If you carry out any primary research you should include relevant extracts within an appendix as part of the evidence of carrying out that primary research. Where you carry out secondary research you should ensure you reference appropriately.
The following criteria will be assessed:
- Note: this will be assessed using the assessor’s academic judgement of the evidence provided, in the context of the evidence gathered and the analyses carried out leading to the thrust and content of the business plan submitted
To help you frame your thoughts around the case study business plan report, here are a few points to think about:
There is no one set way to structure your report for this assessment.
Below are some Section headings that you may wish to utilise to help structure your report or to help ensure you cover key areas. But, again, it is not set in stone and can be adapted as you see fit.