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a) Explain the `evoked set`. Why is it difficult to place a product in a consumer`s evoked set after it has already been rejected?

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  • Post Date 2018-11-06T11:18:40+00:00
  • Post Category Assignment Requirements

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a) Explain the `evoked set`. Why is it difficult to place a product in a consumer`s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal

Consumer Behaviour

a)    Explain the `evoked set`. Why is it difficult to place a product in a consumer`s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal.

b)    Identify three patterns of reinforcement (positive, negative & punishment) and provide examples of how each is used in a marketing context. Illustrate your answer with a range of examples.

Underpin your essay with a range of academic sources (at least 10 which should include academic journals)

Marking Scheme:

 

 

Marking Criteria

 

Max. Grade

 

Your Grade

Structure & Presentation

10%

 

Referencing

10%

 

Evidence of wide source of research material

10%

 

Evidence of theoretical underpinning

30%

 

Application of theoretical concepts

30%

 

Conclusions

10%

 

 

Total

 

100%

 

 


Price: £ 129

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