We're Open
+44 7340 9595 39
+44 20 3239 6980

A critical and systematic understanding of the key theoretical approaches informing international marketing management and of when

  100% Pass and No Plagiarism Guaranteed

A critical and systematic understanding of the key theoretical approaches informing international marketing management and of when and how to apply them in different marketing circumstances

AIMS

 

The aims of this unit are to:

  • Provide a critical and systematic view of the major perspectives, theoretical approaches, principles and activities in international marketing management;
  • Review critically theoretical frameworks both for the analysis of international marketing  environments and for the development of marketing programmes within them;
  • Develop analytical skills to explore the issues raised by different international market situations and provide appropriate recommendations in response to them.

 

LEARNING OUTCOMES

 

Having completed this unit the student is expected to demonstrate:

 

  1. A critical and systematic understanding of the key theoretical approaches informing international marketing management and of when and how to apply them in different marketing circumstances;
  2. An ability to analyse complex marketing environments, using appropriate techniques, and to understand the implications of the opportunities and issues which they present;
  3. An ability to critically evaluate options and then make recommendations for the development and management of international marketing programmes appropriate to different international markets, using appropriate theoretical frameworks.

 

LEARNING ENVIRONMENT

 

LEARNING AND TEACHING METHODS

 

This unit handbook and other relevant materials, including lecture slides, recorded lectures will be available from myBU for viewing, downloading and printing. These resources can be found under the Unit Materials tab in myBU unless indicated otherwise.

 

MyBU will be used to post important announcements, facilitate discussions, and upload articles and links. It is therefore essential that you check the site on a regular basis. 

 

INDICATIVE CONTENT

External Factors

Analysis of the international marketing environment using the PESTLE macro framework, with particular emphasis on culture and economic factors. Theories of internationalization and trade.

 

Marketing Research

Consideration of the information needs of international marketers, both to select appropriate markets and to develop marketing mixes within them; exploration of the issues involved in collecting research data internationally.

 

Product and Service

International branding options, including defining global brands and examining the issues involved in creating them. New product development. Product adaption vs standardization. Characteristics of services, after sales servicec.

 

Distribution and Market Entry Decisions

Considerations involved in selecting and then managing channels of distribution appropriate to different market and company situations. Logistics.

 

Promotion

Examination of the issues and alternative approaches relating to developing promotional campaigns across markets. Relationship and viral marketing.

 

Pricing

Consideration of the factors involved in the pricing decision. Determining pricing tactics for international markets.

 

International Planning and Control and Company Organisation

Development of international marketing plans; monitoring and control mechanisms. Measuring performance.

Word Count: 3000 words

 


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

View our samples written by our professional writers to let you comprehend how your work is going to look like. We have categorised this into 3 categories with a few different subject domains

View Our Samples

We offer a £ 2999

If your assignment is plagiarised, we will give you £ 2999 in compensation

Recent Updates

Details

  • Title: A critical and systematic understanding of the key theoretical approaches informing international marketing management and of when and how to apply them in different marketing circumstances
  • Price: £ 79
  • Post Date: 2018-11-10T06:38:17+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

Customer Reviews

A critical and systematic understanding of the key theoretical approaches informing international marketing management and of when and how to apply them in different marketing circumstances A critical and systematic understanding of the key theoretical approaches informing international marketing management and of when and how to apply them in different marketing circumstances
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

My psychology assignment just came on time and the overall quality is good. It’s also free from errors. I simply loved it!
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

I am not good at designing PowerPoint presentations so I took help from Insta Research. The format is cool and attractive. All the information is nicely placed and used. I am looking forward to presenting so that I could demonstrate my presentation and receive good comments. Thank you for help.