A car hire company is keen to set up a car rental scheme for students studying at a nearby large UK university.

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A car hire company is keen to set up a car rental scheme for students studying at a nearby large UK university.

Question 1

A car hire company is keen to set up a car rental scheme for students studying at a nearby large UK university. In order to aid their selection of rental cars the company conducts a survey among all the overseas students at the university. One of the survey questions asked the students which of three car styles they preferred. They were asked to choose between hatchbacks, estates and sports versions. The students were identified by their year of study: first year, second year, third year or postgraduate.

The company needs to purchase an appropriate mix of car styles in order to maximise rental potential. Question Based on the survey data, is there evidence of association between year of study and choice of car style? Required Your professionally presented analysis and report to the Managing Director of the car hire company should cover: (a)  a rationale for the statistical technique selected  a discussion of all the possible techniques you have considered  any disadvantages or limitations of the approach selected