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A brief description of Harris Filters and its strengths including what would the justification be for business to expand internationally?
Detail the macro and micro criteria and other marketing factors that would be relevant to profile the markets. Why are these criteria relevant to Harris Filters and its market research in their new market selection?
Using the detailed and relevant macro and micro criteria from point 2 profile your selected country. You need to include reference to competitors, distribution networks, key market profiles within the country and other international strategic elements and using a recognised International Marketing theoretical framework, research data and statistics to present your analysis
