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Enterprise Software and Business Infrastructure
Investigate ONE (1) of the three organisations mentioned above, with a view to finding out what CRM platforms and products they employed and how they achieved the benefits that an efficient CRM promises. The websites of these organisations may or may not give you the required information on this topic. However, there are numerous reports available on the Internet that will provide answers to the relevant questions for the purposes of this assignment. Investigation and extracting the required information is an important component of your research.
Task 1 carries no marks but is essential for a successful
Task 2 – 100 Marks You are required to write an academic report based upon your findings in Task 1. The report should be well-researched, with appropriate references and correct citations. Your report must include at least the following.
a) Brief background about the organisation and description of the business they are in (approximately 300 words) (10 marks)
b) What CRM platforms and products they implemented (with clear rationale for the choice) for successful customer relationship management (approximately 600 words) (20 marks)
c) What organisational changes or processes took place when implementing the chosen CRM system (approximately 600 words) (20 marks)
d) What benefits they achieved as a results of the chosen CRM approach – with clear evidence by citing information sources. (approximately 1050 words) (35 marks) e) What issues they met along the road to adopting the chosen CRM. (approximately 450 words) (15 marks)