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Case study on facility location planning
Dessange is a Ladies salon; spa and health club. This is your one-stop-shop for all things beauty related, as Dessange Paris brings the latest in hair styling, beauty, exercise, nutrition and spa trends to our Bahraini shores. The salon was founded in 1947 in France, when Jacques Dessange achieved success by styling Miss France’s do. He followed up with the opening of his salon in 1956 and soon saw over 250 patrons a day including Grace Kelly and Brigitte Bardot, who were regulars. Now the name has spread all over the world – to 39 countries in over 850 branches – bringing edgy, stylish haircuts-of-the-moment with them. Alongside a salon featuring the latest technology, they also have a spa with Moroccan baths and luxurious products, as well as a health club that offers a gym and a range of great fitness classes.
Dessange is a salon brand passionate about providing a quality service and luxury customer experience. It is open daily 7am-9pm in Gudaibiya, Adliya. Dessange is now willing to expand through a Bahrain wide franchise model, focussing on strategically locating salons to maximise revenue and achieve long term success.
Dessange recognised that each city earmarked for franchise expansion would be able to sustain a number of profitable salons. They therefore engaged you to undertake an in depth analysis of both the current Dessange salons and the expansion cities to determine the true revenue potential of each franchise area.
You have to write a report: