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Marketing Simulation Performance
The paper grade will be based on your ability to describe and analyze your strategic decisions from our marketing simulation. These points are independent of your actual simulation results. The paper will be submitted AFTER you’ve completed all six quarters.
This paper is meant to capture your thoughts as to how you are proceeding with the simulation as well as reflecting back upon your actions so that we may learn from any mistakes. I do not care about the format, just the content (FYI, headings throughout the paper make it much easier to read). I don`t have any set page-length in mind but I would argue that for this assignment, if you spent a paragraph or two on every quarter, you probably wouldn`t be supplying me with an *extensive* analysis of your simulation decisions/results.
For each of the six quarters you need to extensively address the following:
a) Brand/ad/price judgments for each product
b) Number of sales force per market per product
c) Number of ads per product per market
d) Major Competitors’ results for the above
e) Balanced scorecard results
So, reflecting upon your strategy, detail the changes you would make to your strategic decisions and explain why this would improve your strategy and results (what did you learn from these results and how can you improve your decision making strategies for next quarter?).
We will combine Q1 and Q2 since there are no results to discuss for Q1. Therefore your paper should have five sections to it. Each of these sections will constitute 10 of the 50 points: