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LTFP and Assessment Brief for Students
Module Title:
Entrepreneurial Opportunity
Module Code:
BUS020N516A
Brief introduction to module:
Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically
begins as a small business, such as a startup company, offering a product, process or service for sale or hire. Small businesses
are a vital and growing part of the UK economy, many with a global context. This module focusses on what is an entrepreneurial
opportunity and how to turn it into a successful business venture. You will learn about: different forms of entrepreneurial activity;
key stages and elements of new venture creation; entrepreneurial skills and behaviours; opportunity recognition and assessment;
value proposition; success factors and developing your entrepreneurial skills.
Module learning outcomes
propositions and how to exploit these for success
alternative options for consideration.