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You are a newly graduated management consultant who is required to research and write a strategic report about a real life organisation. Your consultancy company works closely with universities. For this reason your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people.
The analysis should demonstrate your ability to apply strategic management skills and knowledge to a real life situation. The case study consists of information presented on Blackboard and additional research that all students undertake and share throughout the module.
On successful completion of this assessment you should be able to: