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Here you are supposed to critically and effectively assess the value of theories, concepts, and models to the practices of the service sector and how they manage service quality. Furthermore, you are asked to assess the relationship marketing (RM) approach in marketing theory and practice. Finally, demonstrate critical awareness of “experiential marketing” and how this can be complemented through social media marketing. You are supposed to present a clear and appropriately structured report and provide all the relevant references.
Assessed intended learning outcomes