1.1 Identify organisations competing for the same customers

Learning Outcomes

Assessment Criteria

The learner will:

The learner can:

1. Be able to identify competitor activity

1.1  Identify organisations competing for the same customers

1.2  Identify potentially threatening competitor activity

1.3  Identify competitors’ objectives

1.4  Identify valid sources of information on competitors and their activity

1.5  Explain the advantages and disadvantages of sources of information on competitors and their activity

1. Be able to determine the nature of the threat posed by competitor activity

2.1  Assess the strengths and weaknesses of competitor activity against agreed criteria

2.2   Assess the strengths and weaknesses of competitors’ products and/or services against agreed criteria

2.3  Determine the nature and extent of the possible threat posed by competitor activity and products and/or services