1.1. Formulae the Business Research project outline specifications: Purpose of the research, aims and objectives, nature of the

Learning outcomes

On successful completion of this unit you will:

Assessment Criteria:

LO1

Understand how to

formulate a research

specification

1.1. Formulae the Business Research project outline specifications: Purpose of the research, aims and objectives, nature of the

1.2 identify the factors that contribute to the Business Selection: Rationale, Literature Review, methodology for data collection and analysis;

1.3 undertake a critical review of key references : critique of references from primary sources eg

questionnaires, interviews; secondary sources eg books, journals, internet;

1.4 produce a research project specification

1.5 provide an appropriate plan and procedures for the agreed research specification

LO2

Be able to implement the

research project within

agreed procedures and to specification

2.1 match resources efficiently to the research question or hypothesis

2.2 undertake the proposed research investigation in

accordance with the agreed specification and

procedures

2.3 record and collate relevant data where appropriate

LO3

Be able to evaluate the research outcomes

3.1 use appropriate research evaluation techniques

3.2 interpret and analyse the results in terms of the original research specification

3.3 make recommendations and justify areas for further

consideration

LO4

Be able to present the research outcomes

4.1 use an agreed format and appropriate media to present the outcomes of the research to an audience.