Learning outcomes

Assessment criteria

1 Understand how the characteristics

of corporate culture affect the

achievement of organisational

objectives

1.1 explain how models of

organisation culture can be used

to achieve organisational

objectives

1.2 explain the difference between

organisational and national culture

1.3 analyse the corporate cultural

profile in an organisation

1.4 discuss the impact of an

organisation’s corporate culture in

achieving its objectives

2 Be able to propose organisational

values that will influence corporate

climate

2.1 evaluate the existing climate of an

organisation

2.2 recommend ways to improve

corporate climate in an

organisation

2.3 propose a framework of

organisational values that meet

the specific strategic and

operational needs of an

organisation

3 Be able to develop strategies to

communicate with stakeholders of an

organisation who belong to different

cultural groups

3.1 identify internal and external

stakeholders of an organisation

3.2 evaluate the effectiveness of an

organisation’s existing

communication strategies

3.3 develop new communication

strategies for stakeholders of an

organisation that address

differences in belief, values,

customs and language