We're Open
+44 7340 9595 39
+44 20 3239 6980

1.1 Explain how marketing can be defined



1.1 Explain how marketing can be defined

ATHE Level 5 Diploma in Management

Marketing Principles and Practice

Unit aims

To develop an understanding of general marketing principles and their application to business.

Learning outcomes 

1 Understand the role of marketing in business

1.1 Explain how marketing can be defined

1.2 Explain the contribution of marketing to the achievement of business objectives

1.3 Analyse the external factors influencing marketing

1.4 Explain the role of marketing in a not for profit business

1.5 Explain the elements of the marketing process

2 Understand the principles of marketing

2.1 Explain the different elements of the marketing mix

2.2 Explain methods of segmenting markets

2.3 Evaluate the benefits of segmenting markets

2.4 Analyse different methods of researching a market

2.5 Explain how current technology impacts on marketing activity

3 Understand the application of the marketing mix in a specific business

3.1 Review the market segments for a specific product or business

3.2 Analyse how the business positions its products or services

3.3 Explain how products are distributed

3.4 Analyse the use of pricing strategies

3.5 Analyse the promotional strategy used by the business

4 Be able to develop a marketing plan for a specific product or service

4.1 Propose strategic aims and objectives for the plan

4.2 Determine the target market/s for marketing activity, with justification

4.3 Analyse the macro and microenvironmental factors influencing the marketing planning

4.4 Propose a marketing mix for the product or service

4.5 Explain how factors relevant to the implementation of the plan have been considered


Price: £ 129

100% Plagiarism Free & Custom Written, Tailored to your instructions

Details

  • Title: 1.1 Explain how marketing can be defined
  • Price: £ 129
  • Post Date: 2018-11-06T09:56:00+00:00
  • Category: Assignment Requirements
  • No Plagiarism Guarantee
  • 100% Custom Written

Customer Reviews

1.1 Explain how marketing can be defined 1.1 Explain how marketing can be defined
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

I received my order last night and now I’m writing my reviews. My assignment has all the points I needed along with a good style. The citations used are relatable and professional. The best thing is the discount I got because I recommended my friend too to use their service. I am so pleased to use this effective service. The features are also amazing, everything is good. Will come again soon!
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

I have tried other sites for assignment help but the result that Insta Research has produced outweighs others. Since I am weak at writing and shaping the data logically, I am glad I took help from this site. Thanks to my writer for such a great quality of the assignment in Business.

Write your Feedback

Your email address will not be published. Required fields are marked *