1.1 Evaluate business techniques used to analyse the international business environment

1.1 Evaluate business techniques used to analyse the international business environment

ATHE Level 7 Diploma in Strategic Management

International Business Environment

Unit aims

The unit will enable learners to explore the changing international business environment and develop knowledge and understanding of how organisations respond.

Learning Outcomes

1. Be able to analyse the international business environment

1.1 Evaluate business techniques used to analyse the international business environment

1.2 Analyse the micro and macro environment of a specific business organisation which operates on an international level

2. Understand the impact of globalisation and international trade

2.1 Assess the impact of globalisation and international trade on national economies

2.2 Assess the benefits, opportunities and challenges of globalisation and international trade for a specific business organisation

3. Understand the international markets in which businesses operate

3.1 Analyse the implications for businesses of the cultural and regulatory diversity in international markets

3.2 Evaluate the potential conflicts between corporate strategy and ethical, social and sustainable responsibilities

3.3 Assess the importance of corporate social responsibility and sustainability in supporting business success