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Unit F/503/3177 Marketing Policy and Strategy
Learning Outcome The learner will: Assessment Criteria The learner can:1. Be able to identify strengths, weaknesses, opportunities and threats in relation to specific company operations1.1 Describe the processes relating to the use of analytical tools1.2 Apply SWOT principles to solve organisational issues1.3 Complete a rank ordered SWOT analysis1.4 Describe the use of a SWOT analysis2. Be able to select relevant solutions to problems they identify2.1 Apply appropriate techniques in the selection of suitable alternatives2.2 Evaluate evidence critically in relation to competing ideas3. Be able to highlight the complexities of corporate planning and control3.1 Use theoretical perspectives to explain the issues of corporate strategy3.2 Explain the nature of strategy and strategic decisions3.3 Explain strategy development: mergers and acquisitions, joint developments and strategic alliances4. Be able to produce effective report writing related to case-study analysis4.1 Coherently structure answers4.2 Construct well-supported, clearly articulated and sustained arguments4.3 Justify conclusions based on well-supported arguments5. Be able to demonstrate the application of theories to practical situations5.1 Analyse situations from a range of perspectives and evaluate the appropriateness of different interventions or approaches5.2 Apply concepts and theories to inform understanding of practice
Assessment MethodsThere are no mandatory assessment methods for this unit.The following provides examples of assessment methods that could be used to generate evidence for this unit.
This list is not an exhaustive list and other methods can be used by the centre. Recognition of Prior Learning/Achievement Observation Professional Discussion Product Evidence Expert Witness Testimony Witness Testimony Simulation