1.1 Describe the environment in which e-business is conducted and business transaction types

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1.1 Describe the environment in which e-business is conducted and business transaction types

433 The Internet and e-business

Learning outcome 01: Understand the scope of e-business

Assessment criteria

The candidate can:

1.1 Describe the environment in which e-business is conducted and business transaction

types

1.2 Explain the benefits and barriers to businesses considering an online presence

1.3 Assess the security and legislative issues facing an online business organisation

1.4 State the modes of communication available to an e-business and their applications

Amplification of assessment criteria

1.1 Describe the environment in which e-business is conducted and business transaction

types

1.1.1 Explain the term ‘World Wide Web’

1.1.2 Distinguish between intranets and extranets

1.1.3 Differentiate between e-business and e-commerce

1.1.4 Describe the characteristics of the principal stakeholder transaction types

1.2 Explain the benefits and barriers to businesses considering an online presence

1.2.1 Describe the benefits to a business of having an online presence

1.2.2 Clarify how the use of internet technology can help to reduce transaction costs for

organisations

1.2.3 Explain the difficulties that may be encountered by businesses in developing an

online presence

1.2.4 Analyse the importance of trust in e-business transactions

1.3 Assess the security and legislative issues facing an online business organisation

1.3.1 Explain the methods and importance of physical and electronic security in

undertaking e-business

1.3.2 Describe how legislation impacts on e-business

1.4 State the modes of communication available to an e-business and their applications

1.4.1 Explain the characteristics of the devices that can be used to communicate online

Learning outcome 02: Understand how the internet works

Assessment criteria

The candidate can:

2.1 Explain the internet technologies and their importance in making an e-business

successful

2.2 Explain the main features of HTML

2.3 Analyse the functions of client servers and browsers, and the role of the search engine

2.4 Evaluate the use of intranets and extranets within business communication

Amplification of assessment criteria

2.1 Explain the internet technologies and their importance in making an e-business

successful

2.1.1 Describe how messages are transferred across the global communications network

2.1.2 Analyse why bandwidth is an important factor in communicating

2.2 Explain the main features of HTML

2.2.1 Describe how HTML is used as the language of the World Wide Web

2.2.2 Outline the packages that can be used by users to build websites

2.2.3 State the characteristics of XML and XTML

2.3 Analyse the functions of client servers and browsers, and the role of the search engine

2.3.1 Explain the functions of servers and clients

2.3.2 Analyse the nature and role of search engines

2.3.3 Describe the role of the browser in interpreting HTML and presenting the data to

fit users’ screens

2.4 Evaluate the use of intranets and extranets within business communication

2.4.1 Differentiate between the use of the internet, an intranet and extranet

2.4.2 Clarify how intranets and extranets can help improve security and efficiency

(effectiveness) within business communication

Learning outcome 03: Be able to use different e-business models

Assessment criteria

The candidate can:

3.1 Illustrate the different e-business models that can be used to generate revenue for a

business

3.2 Analyse each model in terms of its capacity to generate revenue

3.3 Report on future developments in e-business models

Amplification of assessment criteria

3.1 Illustrate the different e-business models that can be used to generate revenue for a

business

3.1.1 Explain how the internet and e-business models can be used to generate revenue

3.2 Analyse each model in terms of its capacity to generate revenue

3.2.1 Evaluate the effectiveness of the e-business models

3.3 Report on future developments in e-business models

3.3.1 Summarise the possible future developments of the e-business models

Learning outcome 04: Be able to use good website design

Assessment criteria

The candidate can:

4.1 Use the key elements of good web design structure

4.2 Evaluate the impact of a well-designed website to an e-business

4.3 Report on the issues concerning website usability

Amplification of assessment criteria

4.1 Use the key elements of good web design structure

4.1.1 Describe the elements of web page that are used by search engines

4.2 Evaluate the impact of a well-designed website to an e-business

4.2.1 Describe the design characteristics of engaging website

4.2.2 Explain the importance of the website being consistent with the image of the

business brand

4.2.3 Analyse the factors that encourage return visits to websites

4.3 Report on the issues concerning website usability

4.3.1 Demonstrate how the accessibility needs of different stakeholder audiences are

met when designing a website

4.3.2 Clarify the legal responsibilities when designing a website