Learning outcomes Assessment criteria

1 Understand the benefits and process of strategic planning

1.1 Analyse the relationship between ‘strategy’ and ‘tactics’

1.2 Analyse the benefits of strategic planning to an organisation

1.3 Discuss strategic planning as a tool for formulating and implementing business strategy

1.4 Evaluate the role of stakeholders in developing organisational strategy

2 Understand the different frameworks and models used in a strategy audit

2.1 Analyse the different techniques used to conduct a strategic analysis of the business environment

2.2 Explain how a SWOT analysis is generated from a strategy audit

2.3 Interpret SWOT and PEST analyses in particular contexts

2.4 Evaluate the use of Porter’s Five Forces Analysis in strategic analysis

3 Understand the use of different models in strategy formulation

3.1 Assess how product portfolio analysis supports the formulation of a product strategy

3.2 Analyse different growth strategies in strategy formulation

3.3 Apply strategies for the growth of an organisation in differing contexts