Learning outcomes

Assessment criteria

1 Understand ways of researching

and analysing a market

1.1 Analyse the importance of using

appropriate online resources,

including market and industry

reports, when conducting market

research

1.2 Evaluate the importance of

analysing current trends in a

market

1.3 Evaluate the importance of

establishing the strengths and

weaknesses of a potential product

or service

2 Understand the areas that need to

be analysed before starting a

business proposal

2.1 Evaluate the importance of

including a PESTAL analysis on the

macro-environment in a proposal

2.2 Explain why a target market should

be identified

2.3 Explain Porter’s Five Forces

2.4 Evaluate the importance of

analysing the micro-environment in

a proposal

3 Understand how to create a

business proposal

3.1 Describe the sections that need to

be included in a business proposal

4 Understand the importance of

checking the business proposal and

circulating to the appropriate people

4.1 Analyse the importance of checking

the business proposal with the

customer/department that it effects

4.2 Explain who a business proposal is

circulated to