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This paper is about business environment, you are required to demonstrate the ability to anaylse the business environment for a given industry, and show the ability to critically explore and assess management/business solutions in terms of operational effectiveness and efficiency. Also, present a logical and structured video documentary. Furthermore, you are assisted with different approaches you are required to include.
1. You demonstrate the ability to analyse the business environment for a given industry context 2. You show the ability to investigate and critically evaluate management/business solutions in terms of operational effectiveness and efficiency 3. Your video documentary is logically structured and delivered clearly and convincingly 4. The materials used in your video documentary will display and good standard of English and be supported by references that correctly follow the Harvard system of referencing. • There are several ways you could approach this assignment: • Common to all approaches you will need to conduct proper research into the market using resources like Keynote, Mintel and the Financial Times as well as academic journals, books etc. Approaches can include 2. Present market background, Persona(s) and value propositions for a new event business 3. Present market background, Persona(s) and value propositions for an innovation within a current event business 4. Present market background, Persona(s) and value propositions for a business that is using events to innovate, access new markets etc. This could be by way of Simventure.