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1. What ad did you choose and where did you find the ad (TV, online, etc.).

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  • Post Date 2018-11-05T12:00:48+00:00
  • Post Category Essays

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1. What ad did you choose and where did you find the ad (TV, online, etc.).

Medical Products Liability, BBS Assignment #3 SPL Paper

INSTRUCTIONS:

Medical Products Liability

BBS Assignment #3

Module 7 contains information about the FDA’s requirements for direct-to- consumer advertising.

Step One:     Review your text and the FDA website for information about direct-to-consumer advertising of prescription drugs.

Step Two:     Find a prescription drug ad online, in a magazine, or on TV.

Step Three:             Answer the following questions:

1. What ad did you choose and where did you find the ad (TV, online, etc.).

2. Do you think the ad meets the FDA regulatory and guidance requirements? Why or why not?

3. Do you think the ad adequately informs consumers about the product and potential risks of the product? Why or why not?

4. What, if any, changes should be made to the information in the ad.

CONTENT:

SPL Name Institution of Affiliation Date 1. What ad did you choose and where did you find the ad (TV, online, etc.). LUNESTA is a commonly marketed drug both in the internet, magazines, televisions and many other media available in the USA. People have perceived LUNESTA as to cure insomnia with a single pill overnight. The particular advert I selected shows a man in a jovial mood still covered in cozy white bed sheets as warm sun rays come through the window. The man wears a pleasant and jovial expression on the face which appeals to the message the advert is trying to relay to viewers. The man shows no sign of distress, and he is ready to kick start his day with a smile. Cer

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