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Here, you are required to provide a sound and convincing strategic analysis report covering the application of relevant concepts connected to strategy, positioning, corporate parenting stakeholder management, and leadership while addressing the following key issues:
This part of the assessment will reflect your individual contribution to the module. It will count for 60% of the module. You should provide an Integrated and systematically structured report with good linkages between sections and effective application of relevant concepts connected to strategy, positioning, corporate parenting stakeholder management, and leadership. You should provide a sound and convincing strategic analysis grounded on relevant credible data sources appropriately referenced.
Your paper should address the following key issues:
1/ Using appropriate frameworks a) assess the level of diversification of International Airlines Group (IAG) and b) discuss the logic of their portfolio in the current macro and micro environment.
2/ How does the IAG subsidiary British Airways position itself vis a vis the competition in terms of factors such as cost, price and differentiation?
3/ How can stakeholder analysis be useful in dealing with some of the problems facing British Airways and IAG?