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Academic year and term:
Retail: Purchasing and Supply Chain Management
Learning outcomes assessed within this piece of work as agreed at the programme level meeting
Type of assessment:
Instructions for assessment
Assignment: Purchasing and Supply Chain Essay (100%)
The retail landscape is changing more rapidly than ever before, driven by uncertainties in global economics, the emergence of new technologies and increasingly complex demands from customers […] The companies best placed to increase market share at the expense of their competitors will be those who can provide customers what they want, when they want it and how they want to buy it. That means providing a seamless front-end customer experience, together with an agile and optimised supply chain behind the scenes.
Critically discuss how supermarket retailers meet the needs of the market.
Evaluate features of their assortment planning, own brand and supply chain operations that contribute to their success.
Give specific attention to purchasing decisions, distribution systems, inventory management and customer service.
The essay should be 2000 words in length and be set out in an essay style (continuous prose).
Give enough attention to areas that will you will be specifically marked against:
Breadth and relevance of research 35%
Level of analysis/application of theory 35%
Conclusions (and recommendations) 20 %
Clarity, structure, grammar, correct referencing 10%
IGD (2014) Winning in supply chain`s new world [online] Available at: <http://www.igd.com/our-expertise/Supply-chain/Strategy-planning-technology/22319/Four-key-factors-in-the-new-world-of-supply-chain/> [Accessed 31st December 2015]
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