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ATHE Level 7 Diploma in Strategic Management
Corporate Communication Strategies
Unit aims
This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy.
Learning Outcomes
1. Understand the importance of corporate communications
1.1 Explain the purpose of corporate communications
1.2 Assess how corporate communications link to corporate objectives
1.3 Analyse the relationship between corporate communications and corporate branding
2. Be able to plan corporate communications audits
2.1 Analyse the reasons why business organisations conduct internal and external corporate communication audits
2.2 Plan an internal corporate communications audit for a named organisation
2.3 Plan an external corporate communications audit for a named organisation
3. Understand the purpose and impact of a corporate communications strategy
3.1 Explain the strategic objectives of a corporate communications strategy
3.2 Assess the desired impact of a corporate communications strategy on different audiences
