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ATHE Level 7 Diploma in Strategic Management
This unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications.
1. Understand the implications of international marketing for organisations
1.1 Assess the market research requirements for international marketing
1.2 Analyse how the business case for international marketing can be justified
1.3 Assess the risks which must be considered for international marketing
2. Understand how to develop an international marketing strategy
2.1 Analyse the features of international markets
2.2 Evaluate the operational considerations that should be taken into account when developing an international marketing strategy
2.3 Analyse the characteristics of an international marketing strategy
3. Understand the requirements of international marketing communications
3.1 Evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications
3.2 Assess the role of technology in international marketing communications
3.3 Assess the implications and requirements of different sales and marketing communications strategies