1. Response objective - The key objectives of your Crisis Response strategy

• Post Date 2018-11-05T04:22:36+00:00
• Post Category Assignment Requirements

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1. Response objective - The key objectives of your Crisis Response strategy

You are required to develop a simulated crisis communication response strategy in relation to EasyJet.

Scenario: UK press create panic and a steady decline in forward bookings by publishing headlines stating for Icelandic volcanoes are on the verge of eruption.

Stakeholder: EasyJet 

Give answers to the following 6 questions. I have attached my social media crisis response templates for Facebook, Twitter and Instagram. The answers to the questions must relay on the attached templates.

Questions:
1. Response objective - The key objectives of your Crisis Response strategy 
2. The spokesperson`s role - The role of the crisis spokesperson (ie. The `face` of the destination/organisation 
3. Persuasive effort - How you designed the response in terms of use of language, structure and tone
4. Group decision making - How decisions were taken by the team
5. Consistency - How you designed your communication to offer consistent information 
6. Post crisis plans - How would you follow up your crisis response, what communication could follow your response.