[Solved]1. Provide a detailed explanation of how marketing has evolved from the production era to the relationship marketing era a

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[Solved]1. Provide a detailed explanation of how marketing has evolved from the production era to the relationship marketing era and how your chosen organisation has developed customer orientated polices

ASSIGNMENT INSTRUCTIONS

WRITING YOUR ASSIGNMENT:

• This assignment must be completed individually.
• The Harvard Referencing System must be used.
• Your work must indicate the number of words you have used. Do not exceed the maximum number of words specified above; all assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement.
• Assignment submissions are to be made anonymously. Do not write your name anywhere on your work. Write your student ID number at the top of every page.
• Where the assignment comprises more than one task, all tasks must be submitted in a single document.
• You must number all pages.

Please refer to the Academic Regulations or your Student Handbook for full details.

Assignment question(s)

As a Marketing consultant for A Business Consultants Ltd you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following questions.

You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation. Although this background information will not contribute towards your final grade, it will provide the research on which to build your graded answers. THIS SHOULD NOT BE A HISTORY OF YOUR CHOSEN ORGANISATION.

You should NOT choose any of the following organisations- Tesco, Apple, Sainsbury’s or McDonalds.

1. Provide a detailed explanation of how marketing has evolved from the production era to the relationship marketing era and how your chosen organisation has developed customer orientated polices.                             30 marks
2. Outline and evaluate of the potential impact of the current developments in the UK’s external political and economic environment on the organisation’s marketing strategies.                                                                            30 marks
3. Identify and analyse the current promotional mix strategy used by your chosen organisation.                                                                         40 marks

NB- at level 5 students should include a minimum of 8 references. This should include the core text book, other text books, journals/articles, information from your chosen organisation.