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Part A: Case study – Uber and London taxis
When you have listened to the audio return here and read the case study below, and then answer the following questions: 1 In what ways does Uber’s business model both enhance and detract from the creation of shared value? How is the creation of value for a taxi service shaped over time? (25 marks) 2 How would you define quality for a taxi service such as Uber? How should quality be monitored and controlled? (25 marks) 3 Using relationship marketing concepts, how would you describe Uber’s relationship with its customers? (25 marks)
