1. Explore the reasons behind your chosen target markets for your marketing calendar campaign.

1. Explore the reasons behind your chosen target markets for your marketing calendar campaign.

Marketing planning calendar

You are required to demonstrate your knowledge of the marketing planning process and its practical applications. 
You will do this by answering 2 short answer essay questions relating to your organisation( Keats House,London).
Tha questions are:
1. Explore the reasons behind your chosen target markets for your marketing calendar campaign. 

2. Assess 3 key macro issues that affected your decision making for your marketing calendar campaign. 

Each question requires 500-500 words, 1000 words all together.
I have attached my marketing planning calendar for Keats House,London and the assignment brief as well.

Module Learning outcomes:
i. Assess the nature of the tourism marketing environment 
ii. Recognise and apply the principles of the marketing planning process.