Here, you are asked to explain the significance of customer focus within digital marketing and various types of online transactions that can be used in the mentioned contexts. Moreover, you are supposed to evaluate the key revenue models that can potentially be used in digital marketing plans.
Based on WA Shearings ( holidays provider for elderly) please answer the following questions:
1. Explains the importance of customer focus within digital marketing
2. Describe different types of online transactions that can be used in the following contexts: b2c, b2b,c2b,c2c
3. Evaluate the key revenue models that can potentially be used in digital marketing plans.
Tasks 2 and 3 should have the most word allocation.